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PROJECT CASE STUDY

Coach Dr. J

Coach Dr. J (Dr. JoNataye Prather) is a college professor, PhD, and licensed social worker who has dedicated her life to helping students navigate college, career, and life. She combines lived experience with academic and professional insight to serve her audience through books, coaching, and courses.

Client

Coach Dr. JoNataye Prather

Category

Web Design

Project Duration

4 Months

Project Objective

To build a powerful digital ecosystem that positions Coach Dr. J as a thought leader, expands her reach, and turns her intellectual property into a scalable, revenue-generating online education business.

Project Approach

WebsterBerry Marketing began by identifying the core branding and conversion gaps. Build official branding and style build to keep the look and feel of the brand consistent We created a multi-phase strategy that included a professional rebrand, website and funnel buildout, content creation, and social media activation. We emphasized automation, usability, and scalable growth.

What We Did for This Project

  • 12 Page Main Website

  • 3 Page Sales Funnel: M.E.R.I.T. Blueprint

  • 3 Page Sales Funnel: College Time Hacker

  • Landing Page: Scholarship Starter Pack

  • Landing Page: Masters Degree for Free

  • Landing Page: PhD Zero Debt

  • Integrations: CRM, Payments, LMS

  • Branding: Updated Logo, Style Guide

  • Affiliate Mktg: Recruitment Mang. System

Project results

📈 Strategic Clarity: Unified branding across digital platforms

🧠 Authority Positioning: Highlighted expertise via testimonials, books, and course pathways

📱 Mobile-Optimized Experience: Designed with user-first, mobile-responsive layouts

💸 Monetization System: Funnels, automations, and a product suite ready to scale

🔍 Higher Discoverability: SEO and content strategies improved organic reach

🤝 User-Friendly CRM: Integrated system for email, payments, scheduling, and customer tracking

PROJECT CASE STUDY

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